Ways to work together
Strategy on its own is just a document. The real value comes from having a thinking partner who can stay close to your work, help you prioritise and support your team as things change.
I offer flexible consulting formats that can be scaled up or down depending on your stage, team capacity and budget.
Strategy and advisory blocks
Solve specific problems and move key decisions forward with a clear number of hours.
How it works
You book a set number of consulting hours for a month or a quarter.
We use those hours for a mix of strategy sessions, workshops, reviews and written feedback.
You can focus the time on any of the six service areas, as your priorities shift.
Good fit if
You have a clear set of decisions to make in the next few months.
You want expert input and guidance, while your team or existing suppliers handle execution.
Ongoing retainer partnership
Work together on a continuous basis to keep your brand, data, AI use and digital journeys improving over time.
How it works
We agree a monthly number of hours and a simple scope focus, for example brand and content, or data and reporting.
Each month we plan what to focus on, then use calls and async collaboration to move the work forward.
I stay close to your team, help you prioritise and support implementation by others.
Good fit if
You want a trusted strategic partner, but not a full time hire.
You have multiple interconnected areas to improve across the year.
You value continuity and incremental progress more than one off projects.
Project focused sprints
Tackle a specific challenge in a concentrated burst, then continue with lighter touch advisory if needed.
How it works
We frame a clear question or outcome, for example a digital brand engine, a new reporting approach or a UX improvement sprint.
Over a set period we run workshops, working sessions and reviews to reach a defined outcome.
Follow up support is available through advisory blocks or a retainer.
Good fit if
You are preparing for a key moment, such as a funding round, launch or major stakeholder engagement.
You want structure and momentum around one priority, without locking into a long list of fixed deliverables.
Not a one size fits all model
Each organisation has its own context, team and constraints. The structure above is a starting point. In practice we will shape the mix of strategy, workshops, reviews and light hands on support around what will move the needle fastest for you.
Book a free 20 minute discovery call and we can decide together whether a block of hours, a focused sprint or an ongoing retainer is the best place to start.
Frequently asked questions about Branding, Data, UX services for NPOs & Startups
I work with your leadership and core team to clarify your value proposition, audience focus and narrative. That usually includes a messaging framework, a positioning statement and reviews of key assets such as your website, pitch deck and outreach copy.
Rather than a once off brand package, we keep coming back to your story as things shift, so the strategy stays useful and alive.
I start by understanding what questions you need answered and what data you already have. Then I help your team clean and structure the data, design indicators and build dashboards in tools such as Looker Studio, Power BI or Metabase.
You also get simple documentation such as a data dictionary and update checklist, so reporting is reliable and repeatable and not dependent on me long term.
Yes. We begin with context and risk. That includes an AI use policy, a simple governance and permission checklist and clear rules for human review.
From there we design practical workflows and prompt libraries inside your existing stack such as Google or Microsoft, Notion and Slack, and I train your team on safe use. The focus is on responsible time saving, not on replacing people.
Learn how I sped up a UNICEF research project with AI GPTs
I can help with both strategy and execution, but I do not sell fixed content bundles. In an ongoing consulting relationship I usually focus on the high leverage pieces such as case studies, key landing pages, flagship guides and newsletters.
You can expect support with editorial planning, interviews, drafting and plain language edits, as well as layout in Figma or Canva and web ready exports. For regular publishing, I can either keep helping or coach your team to take over.
I focus on user journeys and clarity rather than specific tools. We look at what users are trying to do, where they drop off and what content they see. Then I create task flows, content maps, wireframes and clickable prototypes in Figma, along with user experience copy for key pages and forms.
Your developers or agencies receive clear handover notes and priorities, so they can implement with less back and forth and your users get shorter, clearer paths to action.
Yes. Most clients use either a monthly retainer or a bank of hours. The exact mix depends on your needs and capacity.
Retainers are useful if you want a consistent partner across the year to help with strategy, reviews and light hands on work across branding, data, AI and digital journeys. Blocks of hours are useful if you have a burst of work coming up and want focused support over a shorter period.
Yes. I am not trying to replace your internal staff or current agencies. My role is to give you a clear strategic spine, help you prioritise and make it easier for designers, developers, writers and coordinators to do their best work.
In practice that often looks like joint workshops, shared reviews and clear briefs that keep everyone aligned.
