Brand Positioning Audit
Clarify Your Message, Attract Your Ideal Clients, and Convert with Confidence.
Is your message getting lost in a noisy market? Do you struggle to explain your unique value in a way that resonates with funders and clients? A weak brand position leads to wasted marketing spend, confused customers, and missed opportunities.
The Brand Positioning Audit is a focused strategic engagement designed to sharpen your message, define your market position, and give your team the tools to communicate with confidence. We will replace ambiguity with a clear, compelling brand story that drives growth.
What the Sprint Covers
Brand Narrative & Competitive Positioning
We analyse your unique story, your audience's needs, and the competitive landscape. We then map exactly where you sit in the market and define a clear position that makes you stand out.
Audience-Centric Messaging Frameworks
We analyse your unique story, your audience's needs, and the competitive landscape. We then map exactly where you sit in the market and define a clear position that makes you stand out.
Visual Identity & Pitch Asset Review
We audit your existing visual identity for consistency and impact. We identify what's working and provide the core components of a starter kit—including guidance for pitch decks and sales materials—to support your next campaign.
How It Works: Our Transparent 3-Step Process
Our audit follows a structured, collaborative process to move from market analysis to a powerful, ready-to-use brand strategy.
Step 1: Discovery & Brand Deconstruction
We start with a focused discovery session to dive into your mission, goals, target audiences, and perceived brand challenges.
Step 2: Analysis & Strategic Positioning
I conduct the deep-dive market analysis, benchmark your messaging against competitors, and identify your unique value proposition to craft your strategic position.
Step 3: Roadmap & Messaging Framework Delivery
You receive a complete, actionable brand roadmap. We walk through the new messaging framework together, ensuring your team is ready to implement it with confidence.
Your Actionable Outcomes
This audit delivers a strategic foundation that translates directly into better marketing and sales results.
A Clear, Differentiated Brand Story
Know exactly who you are, who you serve, and why you are the only choice. This clarity becomes the foundation for all your marketing and fundraising efforts.
Cohesive & Confident Messaging
Equip your entire team with a consistent, persuasive voice. This ends conflicting messages and ensures everyone can confidently communicate your value.
Higher Conversion Rates
A clear brand strategy shortens the sales cycle. When your ideal clients and funders "get it" faster, they trust you quicker and are more likely to invest, donate, or buy.
Stronger Brand Consistency
Achieve a professional and aligned look and feel across your website, pitch decks, and social media, building the credibility needed to win trust.
Who is This Audit For?
This audit is ideal for founders and teams who are launching, pivoting, or expanding and need to refine their market position. It is a perfect fit for:
Startups in South Africa seeking clear product-market fit and compelling messaging.
NPOs and creative businesses refining their positioning to attract funders.
Founders who are ready to level-up their personal and professional brand strategy.
Sales-driven teams who need stronger communication tools to close more deals.
Brand Positioning Audit FAQs
How is this different from a full branding agency service?
This audit focuses on strategic clarity, not a full visual rebrand. We sharpen your message and market position so you can sell more effectively with the brand assets you already have.
What's in the Visual Identity guidance?
For the Standard and Deep Dive tiers, you receive aligned colour and typography guidelines, basic layout references, and a custom pitch deck or sales template—perfect for ensuring brand consistency without a full identity overhaul.
Will this really improve sales?
Absolutely. A clear, compelling brand message removes friction from the sales process. When your ideal clients and funders instantly understand your value, they trust you faster and make decisions quicker. This audit gives your team the exact language needed to build that trust and close deals.