Creative Direction Audit
Align Your Visuals. Build a Recognisable Brand. Command Trust.
Are your brand visuals inconsistent across your marketing channels? Does your team struggle to produce work that looks and feels like it comes from the same professional organisation? An inconsistent brand erodes trust and makes you look less credible to potential clients and funders.
The Creative Direction Audit is a focused review of your brand’s visual identity, creative outputs, and internal workflows. I will provide a clear, practical roadmap to sharpen your identity, improve design quality, and empower your team to execute creative work with speed and consistency.
From Inconsistent Visuals to a Cohesive Brand Identity
This audit moves beyond subjective feedback to provide a structured analysis of your brand's visual health and the systems that produce it.
Brand Asset & Quality Audit
We conduct a thorough evaluation of your key brand assets—from your logo and website to your reports and social media graphics—assessing their professional quality and alignment with your core strategy.
Cross-Channel Consistency Analysis
We score the consistency of your typography, colour palette, imagery, and layout across your most important channels to pinpoint exactly where your brand identity is breaking down.
Creative Workflow & Briefing Review
We analyse how your team briefs, creates, and approves creative work. We identify bottlenecks and provide streamlined briefing templates to make your creative process faster and more strategic
How It Works: Our Transparent 3-Step Process
Our audit follows a structured process to deliver a clear and actionable creative strategy for your brand.
Step 1: Discovery & Asset Collection
We start with a discovery session to understand your brand goals and aesthetic preferences, and to gather your key brand assets for review.
Step 2: Analysis & Visual Benchmarking
I conduct the deep-dive analysis, scoring your assets for quality and consistency and benchmarking your visual identity against key competitors or leaders in your field.
Step 3: Roadmap & Toolkit Delivery
You receive a comprehensive Creative Direction roadmap. We walk through the findings together, delivering the templates and guidance your team needs to produce consistent, high-quality work.
Your Actionable Outcomes
This audit provides the clarity and tools needed to manage your brand's visual identity effectively.
Clear Visual Consistency
Achieve a professional, recognisable, and aligned look and feel across all your marketing touchpoints, from your website to your pitch decks.
Stronger Brand Recognition & Trust
A consistent brand builds credibility and a deeper connection with your audience, making you more memorable and trustworthy to funders, partners, and clients.
Faster, Aligned Creative Delivery
Eliminate endless revisions and slow workflows. With clear guidelines and better briefing templates, your internal team or freelancers can produce on-brand work faster.
A Scalable Creative System
You get the scalable templates and foundational rules needed to empower your team, ensuring brand standards are maintained as your organisation grows.
Who This Audit Is For
This audit is designed for founders and marketing teams who need to bring professional consistency to their brand's visual identity. It is a perfect fit for:
Startups building or refreshing their brand identity.
NPOs and SMEs in South Africa who work with multiple content creators or agencies.
Marketing teams facing visual inconsistency or slow creative workflows.
Businesses scaling their digital marketing and content output.
Creative Direction FAQs
What do I receive after the audit?
You receive a tailored Creative Direction Report evaluating your assets and consistency, complete with a strategic roadmap. The Standard and Deep Dive tiers also include valuable assets like a custom Creative Brief Template or a lightweight Style Guide to help your team implement the recommendations.
Is this useful if we don’t have a brand manual?
Yes, absolutely. This audit is the perfect first step. It provides the structured analysis, visual benchmarks, and clear guidance needed to create an effective brand manual.
Will this help with agency or freelancer collaboration?
Definitely. A clear creative direction is the key to effective collaboration. It reduces costly revisions, streamlines feedback, and ensures any external partner can produce work that is perfectly aligned with your brand from day one.